# TV Anarchy — marketing & press kit

External-facing materials for go-to-market. **Not** in-app copy, not operator
runbooks.

**Press tagline:** Napster for Netflix

| Asset | File | Use |
|-------|------|-----|
| GTM strategy | [gtm-strategy.md](./gtm-strategy.md) | Internal: phases, channels, guardrails |
| One-pager | [one-pager.md](./one-pager.md) | Journalists, investors, quick forward |
| Demo script | [demo-script.md](./demo-script.md) | 60–90s screen recording storyboard |
| Founder post | [founder-post.md](./founder-post.md) | Blog / newsletter launch narrative |
| Technical appendix | [technical-appendix.md](./technical-appendix.md) | Builders & technical press |
| FAQ | [faq.md](./faq.md) | Comments, interviews, support |
| Privacy & piracy responses | [privacy-positioning.md](./privacy-positioning.md) | Studio objections, surveillance counter-frame |
| Academic research | [academic-research.md](./academic-research.md) | Annotated bibliography + evidence map for privacy/GTM claims |
| Press release template | [press-release.md](./press-release.md) | Capability-milestone announcements |

## When to use what

```
Broad press / social     → one-pager + demo video (from demo-script)
Personal launch          → founder-post
Hacker News / builders   → founder-post lede + technical-appendix
Capability milestone     → press-release (fill template) + FAQ delta
```

## What we do not put in marketing copy

- WireGuard / mesh setup steps (→ `docs/operations.md`)
- `fleet.json`, governor daemon internals
- BitTorrent as the *headline* (retention/sync, not acquisition pitch)
- "v2" as a product version — v2 is an internal engineering lens

## Staged announcements

Ship **capabilities**, not version numbers. See [gtm-strategy.md](./gtm-strategy.md)
for the phase → pressable moment map.

## Assets to produce (not in repo)

- [ ] `assets/demo-90s.mp4` — record from [demo-script.md](./demo-script.md)
- [ ] `assets/screenshot-library.png` — Home or Library grid
- [ ] `assets/screenshot-player.png` — Player on always-on host or local client
- [ ] `assets/screenshot-search.png` — Search → add flow (blur sensitive titles)
- [ ] `assets/architecture-diagram.png` — export from technical-appendix mermaid

Store binaries outside git or in a release asset bundle; reference paths in copy
as placeholders until captured.

## Canonical positioning

| Field | Value |
|-------|-------|
| Product name | TV Anarchy |
| Repo / binary | TVAnarchy |
| Tagline | Napster for Netflix |
| Subline | Netflix-like UX on a library you own |
| Arguments (3) | Surveillance · Budget · Open source |
| Primary audience (v1 GTM) | Homelab / personal media stack operators |
| Secondary audience | Privacy-minded streamers, technical friends |

Update this kit when a GTM milestone ships (see gtm-strategy exit criteria).