# Press release template

Fill per **capability milestone** — not per version number. Delete guidance lines
before send.

---

## TEMPLATE A — Solo home stack (launch / now)

```
FOR IMMEDIATE RELEASE

[City, Date] — [Founder name] today introduced TV Anarchy, a native macOS
application for personal home media libraries, positioning the product with the
tagline "Napster for Netflix" — streaming-style UX on collections users own and
host themselves.

TV Anarchy unifies playback, library browsing, and download management in one
interface. Users can continue watching in-progress shows, browse a metadata-rich
catalog with readable episode titles, and play on a local machine or a remote
HDMI-attached player. An iOS companion provides library access and remote control
on the home network.

"Netflix taught everyone what watching TV should feel like," said [Founder].
"TV Anarchy is for people whose shows already live on a disk in the house — and
who want that experience without renting the library."

The application uses a native Swift control plane for low-latency player
integration and delegates heavy indexing and torrent operations to proven CLI
subsystems. It is designed for households running an always-on media server
alongside a Mac client — not as a mass-market streaming replacement.

Availability: [link / private beta / source policy]
Demo: [URL to demo-90s.mp4]
Technical overview: [URL to technical-appendix]
FAQ: [URL to faq]

About TV Anarchy
TV Anarchy is home-theater software for personal media stacks. Tagline: Napster
for Netflix. [URL]

Media contact: [email]
```

---

## TEMPLATE B — Net local: skip intro learns (Phase 1)

```
FOR IMMEDIATE RELEASE

[City, Date] — TV Anarchy today added local intro-skip learning: when a viewer
skips a show's opening, the app records a content-keyed observation and refines
skip timing for replays — without cloud services or path-based tracking.

The feature is the first slice of the product's "Net" pillar, designed eventually
to sync TV metadata facts between trusted home installs. Today's release works
entirely on a single machine.

[Quote about local-first TV facts vs streaming accounts.]

Privacy: observations store stable content keys only, not file paths. Technical
details: [technical-appendix URL].

About TV Anarchy — [boilerplate from Template A]
```

---

## TEMPLATE C — Cross-device sync (Phase 2)

```
FOR IMMEDIATE RELEASE

[City, Date] — TV Anarchy now synchronizes TV metadata — starting with intro
marker timing — between devices on a home network via small signed edition files,
without uploading video or watch history to a central server.

A laptop and home server can share the same skip-intro bounds after a one-time
sync over the local network. The mechanism is designed as practice for later
friend-to-friend federation under explicit trust rules.

[Quote about editions vs video bytes.]

About TV Anarchy — [boilerplate]
```

---

## TEMPLATE D — Friend federation (Phase 4)

```
FOR IMMEDIATE RELEASE

[City, Date] — TV Anarchy enabled optional federation between trusted home
installs: friends can contribute and subscribe to TV metadata editions (intro
markers, quality hints) over encrypted friend-to-friend mesh transport — not
public swarms, not raw watchlogs.

Subscribers merge observations locally with configurable minimum source counts.
Network-wide anonymous aggregates require k-anonymity thresholds before publication.

[Quote about trust per part.]

About TV Anarchy — [boilerplate]
```

---

## Checklist before send

- [ ] Milestone exit criteria met (see [gtm-strategy.md](./gtm-strategy.md))
- [ ] Demo refreshed if UI changed
- [ ] FAQ updated for new claims
- [ ] No "free Netflix" / "replace Netflix" language
- [ ] Legal framing reviewed (library software, user responsibility)
- [ ] Install docs ready if release is public