Surface the existing pin (keep-from-cull) and per-file delete actions as visible inline buttons on each offline cache row instead of context-menu-only: a star toggles protection from auto-cull (and restore-if-missing), a trash culls that file early. Aligns wording/icons to the star metaphor. Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com> |
||
|---|---|---|
| .. | ||
| academic-research.md | ||
| demo-script.md | ||
| faq.md | ||
| founder-post.md | ||
| gtm-strategy.md | ||
| one-pager.md | ||
| press-release.md | ||
| privacy-positioning.md | ||
| README.md | ||
| technical-appendix.md | ||
TV Anarchy — marketing & press kit
External-facing materials for go-to-market. Not in-app copy, not operator runbooks.
Press tagline: Napster for Netflix
| Asset | File | Use |
|---|---|---|
| GTM strategy | gtm-strategy.md | Internal: phases, channels, guardrails |
| One-pager | one-pager.md | Journalists, investors, quick forward |
| Demo script | demo-script.md | 60–90s screen recording storyboard |
| Founder post | founder-post.md | Blog / newsletter launch narrative |
| Technical appendix | technical-appendix.md | Builders & technical press |
| FAQ | faq.md | Comments, interviews, support |
| Privacy & piracy responses | privacy-positioning.md | Studio objections, surveillance counter-frame |
| Academic research | academic-research.md | Annotated bibliography + evidence map for privacy/GTM claims |
| Press release template | press-release.md | Capability-milestone announcements |
When to use what
Broad press / social → one-pager + demo video (from demo-script)
Personal launch → founder-post
Hacker News / builders → founder-post lede + technical-appendix
Capability milestone → press-release (fill template) + FAQ delta
What we do not put in marketing copy
- WireGuard / mesh setup steps (→
docs/operations.md) fleet.json, governor daemon internals- BitTorrent as the headline (retention/sync, not acquisition pitch)
- "v2" as a product version — v2 is an internal engineering lens
Staged announcements
Ship capabilities, not version numbers. See gtm-strategy.md for the phase → pressable moment map.
Assets to produce (not in repo)
assets/demo-90s.mp4— record from demo-script.mdassets/screenshot-library.png— Home or Library gridassets/screenshot-player.png— Player on always-on host or local clientassets/screenshot-search.png— Search → add flow (blur sensitive titles)assets/architecture-diagram.png— export from technical-appendix mermaid
Store binaries outside git or in a release asset bundle; reference paths in copy as placeholders until captured.
Canonical positioning
| Field | Value |
|---|---|
| Product name | TV Anarchy |
| Repo / binary | TVAnarchy |
| Tagline | Napster for Netflix |
| Subline | Netflix-like UX on a library you own |
| Arguments (3) | Surveillance · Budget · Open source |
| Primary audience (v1 GTM) | Homelab / personal media stack operators |
| Secondary audience | Privacy-minded streamers, technical friends |
Update this kit when a GTM milestone ships (see gtm-strategy exit criteria).